If you've been relying solely on email marketing to reach your customers, you're missing out on the channel they actually check most - their text messages. While emails sit unopened in overflowing inboxes, text messages boast sky-high open rates and immediate attention. Mailchimp SMS Marketing brings text messaging capabilities to the platform known primarily for email campaigns. As an add-on to Mailchimp's paid plans, SMS marketing lets you reach customers directly on their phones while managing everything from one unified dashboard.