"If you've been relying solely on email marketing to reach your customers, you're missing out on the channel they actually check most - their text messages. While emails sit unopened in overflowing inboxes, text messages boast sky-high open rates and immediate attention. Mailchimp SMS Marketing brings text messaging capabilities to the platform known primarily for email campaigns. As an add-on to Mailchimp's paid plans, SMS marketing lets you reach customers directly on their phones while managing everything from one unified dashboard."
"But is adding SMS to your Mailchimp account worth the extra cost, or should you look elsewhere for your text marketing needs? Key Features Mailchimp SMS integrates text messaging into the email marketing platform used by millions of businesses worldwide. The tool focuses on creating omnichannel campaigns that coordinate email and SMS for maximum impact. Plans and Pricing Unlike Mailchimp's tiered email plans, SMS operates on a credit-based system available to anyone with a paid Mailchimp account."
Text messaging offers higher open rates and faster attention than email. Mailchimp SMS Marketing integrates SMS into the existing Mailchimp dashboard to enable coordinated email-and-SMS campaigns. SMS is an add-on for paid Mailchimp accounts, requiring at least an Essentials plan ($13/month for 500 contacts) and an approval application. Credits start at $20 for 1,000, with standard SMS costing 1 credit and MMS costing 3 credits. Credits renew monthly and unused credits expire without rollover. Qualified customers can access a 14-day free SMS trial to evaluate the service before committing to a paid credits plan.
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