"Google is envisioning a future where almost every interaction you may have with the internet is hyper-personalized for you. According to Google's VP of product for Search, Robby Stein, most people use AI products not for general factual information but more so for advice and recommendations. They want to know where to eat for dinner, they want to know where to travel with their family, Stein told the Limitless podcast last week."
"For AI to get a better understanding of you, Stein says Google's AI models would use connected services like Gmail so that it could paint a detailed picture of your likes and dislikes over time. Thanks to that, for example, the AI can serve you up targeted product releases that you might like. AI is an existential topic for Google Search."
"Gemini is already integrated with Google Workspace apps like Gmail (where you're personal correspondences), Calendar (which knows what you do, when, and where), and Drive (which may have your work documents or your personal photos). It is also available on Google Maps, YouTube, WhatsApp, Spotify, you name it. The company also launched a new Chrome browser in September with Gemini integration throughout, including an agentic AI that can navigate the web and complete tasks on your behalf."
Google envisions hyper-personalized internet interactions driven by AI focused on advice and recommendations rather than general facts. AI models will ingest data from Gmail, Calendar, Drive, Maps, YouTube, WhatsApp, Spotify, and Workspace to construct detailed user profiles and preferences over time. Gemini has been integrated across the ecosystem and powers targeted product suggestions, personalized recommendations, and an agentic Chrome AI that can navigate the web and complete tasks. The approach aims to increase helpfulness by knowing users deeply and carries implications for privacy, market power, and antitrust scrutiny.
Read at gizmodo.com
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