"Many marketing teams can access and activate valuable insights using free or low-cost tools, often the ones they already own. Unlocking CRM records can sharpen segmentation. Mining transactional data can reveal purchasing behaviors. Analyzing website activity can highlight paths to conversion. And when these data sources are stitched together, they provide a foundation for personalization, better decision-making and AI initiatives."
"The Sept. 17, 2025, MarTech Conference is a free online event featuring a live panel discussing practical ways to get more value from the systems you already use. You'll learn how to: Uncover valuable data hiding in existing systems like CRM records, transactional data, and website behaviors. Better understand the value of different data types across your organization. Identify cost-effective platforms and practices that maximize insights without breaking your budget."
"MarTech's 2025 State of Your Stack Survey underscores the problem. Nearly two-thirds of marketers (65.7%) say data integration is their biggest martech stack challenge, while almost one in four (24.7%) cite data silos as their top concern for the future of their stack. These findings illustrate how the systems designed to create efficiency can sometimes block it, leaving untapped insights across CRM platforms, email systems, analytics tools and ecommerce databases."
Marketers hold abundant data that often remains scattered, siloed and underused across CRM records, transactional histories, website behaviors and ecommerce databases. Data integration and silos are top martech challenges, with 65.7% naming integration as the biggest issue and 24.7% citing silos as a primary future concern. Systems intended to increase efficiency can impede it when data remains disconnected. Many teams can access and activate insights with free or low-cost tools they already own. Stitching CRM, transactional and website data enables sharper segmentation, conversion-path analysis, personalization, improved decision-making and AI initiatives. A free online event on Sept. 17, 2025 will present practical, cost-effective approaches to unlock these insights.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]