Supermetrics, the Helsinki-based marketing intelligence firm, has acquired Relay42, a Customer Data Platform based in Amsterdam. This acquisition aims to enhance the integration of customer data, enabling businesses to create personalized customer experiences and strengthen relationships. With clients like Air France and Levi's, Relay42 will augment Supermetrics' existing suite of marketing data integrations. This strategic move addresses the increasing complexity of marketing data management and equips marketers to leverage real-time insights for improved customer interaction and decision-making in an evolving digital landscape.
"Relay42 helps businesses to turn siloed customer data into personalised customer journeys that drive business growth..."
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