5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
Sourcing first-party data for a CDP: Best of the MarTechBot | MarTechTo source first-party data for a CDP, identify data sources, collect from website/app, integrate CRM, import from marketing platforms, and leverage offline data sources.
5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
Sourcing first-party data for a CDP: Best of the MarTechBot | MarTechTo source first-party data for a CDP, identify data sources, collect from website/app, integrate CRM, import from marketing platforms, and leverage offline data sources.
Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI | TechCrunchHightouch raises $80 million to enhance its platform for synchronizing data across sales, marketing, and customer service.The funding elevates Hightouch's valuation to $1.2 billion and supports ongoing technology development.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire VenturesHightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire VenturesHightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
Did Meta just launch a CDP with Signals Gateway? | MarTechMeta's Signals Gateway is designed to optimize the use of first-party data for businesses, emphasizing control and privacy.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
Oracle enhances its Unity CDP offering | MarTechOracle Unity CDP enhances data integration for improved collaboration between marketing and sales teams.New capabilities include unified customer profiles and AI-driven insights for B2B buying.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
A CDP Is a Powerful Tool - Here's How To Make It Work for You | MarTechCDPs are crucial for personalized customer experiences and meeting customer expectations.Proper integration of AI with first-party customer data is essential for delivering on customer expectations.
For CDPs, the 'single customer record' can be a distraction | MarTechOrganizing customer data around 'the customer' may not always assume a common meaning for all use-cases.
It's Open Season On SaaS As Brands Confront Their Own Subscription Fatigue | AdExchangerSaaS vendors are reducing the number of subscription line items for retail and ecommerce brands to combat subscription fatigue.