#customer-data-platform

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#personalization #identity-resolution #marketing-intelligence #data-integration #visitor-re-identification
fromPractical Ecommerce
1 week ago

How Brands Boost ROI with Smart Data

Eric Bandholz: Give us an overview of what you do. Sean Larkin: I'm CEO and founder of Fueled, a customer data platform for ecommerce. We help brands strengthen the data signals sent to advertising and marketing platforms such as Meta to improve tracking and performance. Our team collaborates with companies such as Built Basics, Dr. Squatch, and Oats Overnight, ensuring accurate pixel data and confidence in their marketing metrics.
E-Commerce
Marketing tech
fromMarTech
1 week ago

Why chasing shiny CDP features leaves marketers feeling like imposters | MarTech

Companies overemphasize CDP innovations while neglecting difficult fundamentals like data quality, governance, and consistent audience segmentation necessary for real success.
Privacy professionals
fromAdExchanger
2 weeks ago

How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers | AdExchanger

Ours pivoted from telehealth couples counseling to a healthcare-focused customer data and privacy compliance platform after prioritizing strict handling of extremely sensitive relationship data.
fromAdExchanger
3 weeks ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

On Tuesday, Roqad, a company that now describes itself as "the LiveRamp of Europe," announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad expand its identity resolution business through access to scaled third-party audience segments and Zeo tap Data's integrations with around 30 ad tech partners, including The Trade Desk, Adform, Google's DV360 and Amazon DSP.
Marketing tech
fromMarTech
3 months ago

Supermetrics acquires real-time CDP Relay42 | MarTech

Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth, enhancing Relay42 with Supermetrics' rich data integrations.
Marketing tech
Marketing tech
fromSilicon Canals
3 months ago

Helsinki's Supermetrics acquires Amsterdam's Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI - Silicon Canals

Supermetrics has acquired Relay42 to enhance marketing intelligence and customer personalization capabilities.
Marketing tech
fromMarTech
4 months ago

Twilio unveils new features for customer data platform | MarTech

Twilio enhances its customer experience platform with new features for real-time personalized interaction and advanced AI capabilities.
Growth hacking
fromHackernoon
1 year ago

Meet mParticle: HackerNoon Company of the Week | HackerNoon

mParticle empowers brands to unify customer data, enhancing personalized marketing while ensuring privacy compliance.
Marketing tech
fromSilicon Canals
5 months ago

Antwerp-based Taglayer raises 800K to help marketers build personalised customer experiences - Silicon Canals

Taglayer secures €800K funding to boost international growth and AI development.
The AI tool Laya will automate customer data predictions and journey personalization.
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