#customer-data-platform

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cdp
MarTech
1 week ago
Marketing

Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech

Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty. [ more ]
MarTech
4 months ago
Marketing tech

Real-time customer data platform: The promise and the reality | MarTech

Real-time CDPs collect and activate customer data in real time, allowing for more personalized and relevant messaging.
Not all CDP vendors offer true real-time capabilities, with some lag time between customer activity and data updating. [ more ]
ZDNET
4 months ago
Artificial intelligence

Even more businesses will use AI and data to boost sales and services in 2024

More businesses will adopt modern customer data platforms (CDP) in 2024 due to awareness of the benefits beyond marketing
Using AI with CDP can lead to more meaningful sales conversations and data-driven forecasting practices [ more ]
morecdp
MarTech
1 month ago
Marketing

A CDP Is a Powerful Tool - Here's How To Make It Work for You | MarTech

CDPs are crucial for personalized customer experiences and meeting customer expectations.
Proper integration of AI with first-party customer data is essential for delivering on customer expectations. [ more ]
App Developer Magazine
3 months ago
Marketing

AI marketing automation from Act On Data Lake| App Developer Magazine

Act-On Software has developed a Data Lake that functions as a private Customer Data Platform (CDP) within its marketing automation solution.
The Data Lake allows for bidirectional sharing of information and enables marketers to import first-party, second-party, and third-party data for more personalized marketing campaigns. [ more ]
AdExchanger
2 months ago
Artificial intelligence

How Amperity Is Building Generative AI Tools Using OpenAI's GPT Models | AdExchanger

Generative AI and customer data platform technology are featured in Gartner's hype cycle.
Amperity's generative AI products integrate OpenAI's GPT models with customer data, providing personalized marketing insights. [ more ]
MarTech
3 months ago
Artificial intelligence

AI-powered features to look for in customer data platforms | MarTech

Customer data platforms (CDPs) are becoming increasingly important in the martech stack, with the boom in AI and machine learning driving enhancements and making them more attractive
AI is being used to improve customer experience by enabling timely data gathering, segmentation, and personalized interactions [ more ]
MarTech
4 months ago
Marketing tech

Open-source customer data platforms: Can you unleash your data for less? | MarTech

Open-source customer data platforms can provide flexibility and cost savings compared to proprietary options.
Open-source CDPs allow users to view, modify, and distribute the source code freely, providing customization options. [ more ]
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