Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
Oracle enhances its Unity CDP offering | MarTechOracle Unity CDP enhances data integration for improved collaboration between marketing and sales teams.New capabilities include unified customer profiles and AI-driven insights for B2B buying.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
How Amperity Is Building Generative AI Tools Using OpenAI's GPT Models | AdExchangerGenerative AI and customer data platform technology are featured in Gartner's hype cycle.Amperity's generative AI products integrate OpenAI's GPT models with customer data, providing personalized marketing insights.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
How Amperity Is Building Generative AI Tools Using OpenAI's GPT Models | AdExchangerGenerative AI and customer data platform technology are featured in Gartner's hype cycle.Amperity's generative AI products integrate OpenAI's GPT models with customer data, providing personalized marketing insights.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
A CDP Is a Powerful Tool - Here's How To Make It Work for You | MarTechCDPs are crucial for personalized customer experiences and meeting customer expectations.Proper integration of AI with first-party customer data is essential for delivering on customer expectations.
For CDPs, the 'single customer record' can be a distraction | MarTechOrganizing customer data around 'the customer' may not always assume a common meaning for all use-cases.
It's Open Season On SaaS As Brands Confront Their Own Subscription Fatigue | AdExchangerSaaS vendors are reducing the number of subscription line items for retail and ecommerce brands to combat subscription fatigue.
Sourcing first-party data for a CDP: Best of the MarTechBot | MarTechTo source first-party data for a CDP, identify data sources, collect from website/app, integrate CRM, import from marketing platforms, and leverage offline data sources.