5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
Sourcing first-party data for a CDP: Best of the MarTechBot | MarTechTo source first-party data for a CDP, identify data sources, collect from website/app, integrate CRM, import from marketing platforms, and leverage offline data sources.
5 underrated tools to boost your B2B PPC performance | MarTechIn 2025, third-party tools are essential for optimizing B2B PPC amidst changes in measurement and tracking.
How to use ChatGPT to simulate martech tools and marketing strategy | MarTechChatGPT enables simulated testing of marketing strategies using customer data platforms, revealing insights without real financial investment.
Sourcing first-party data for a CDP: Best of the MarTechBot | MarTechTo source first-party data for a CDP, identify data sources, collect from website/app, integrate CRM, import from marketing platforms, and leverage offline data sources.
Hightouch raises $80M on a $1.2B valuation for marketing tools powered by AI | TechCrunchHightouch raises $80 million to enhance its platform for synchronizing data across sales, marketing, and customer service.The funding elevates Hightouch's valuation to $1.2 billion and supports ongoing technology development.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire VenturesHightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
Customer data startup Hightouch raises new funding at $1.2 billion valuation in round led by Sapphire VenturesHightouch secures $80 million Series C funding, achieving unicorn status with a focus on data activation for marketing and sales.
Customer Insights for Everyone: Piwik PRO Unveils Free CDPPiwik PRO's CDP revolutionizes digital marketing by offering advanced data activation tools in its freemium plan.
Did Meta just launch a CDP with Signals Gateway? | MarTechMeta's Signals Gateway is designed to optimize the use of first-party data for businesses, emphasizing control and privacy.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
How Old-School Retailers Like Academy Are Getting Hip And Adapting To Digital-First Sales | AdExchangerAcademy Sports and Outdoors is transitioning by growing its camping business with trendy brands and partnerships, launching a loyalty program, and partnering with DoorDash for same-day delivery.
CDP consolidation continues, as Rokt scoops up mParticle | MarTechRokt's $300 million acquisition of mParticle emphasizes the increasing importance of customer data platforms in enhancing ecommerce effectiveness.
Oracle enhances its Unity CDP offering | MarTechOracle Unity CDP enhances data integration for improved collaboration between marketing and sales teams.New capabilities include unified customer profiles and AI-driven insights for B2B buying.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
For CDPs, the 'single customer record' can be a distraction | MarTechOrganizing customer data around 'the customer' may not always assume a common meaning for all use-cases.
It's Open Season On SaaS As Brands Confront Their Own Subscription Fatigue | AdExchangerSaaS vendors are reducing the number of subscription line items for retail and ecommerce brands to combat subscription fatigue.