#identity-resolution

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fromSkift
3 weeks ago

Industry Insights: 4 Questions With Wunderkind

Identity resolution transforms travel marketing by enabling personalized engagement and converting anonymous web visitors into known customers.
fromMarTech
1 month ago

The myth of the modern identity graph | MarTech

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.
Privacy professionals
Marketing tech
fromExchangewire
1 month ago

Precision in the Age of Identity: Redefining Audience Curation

Audience curation is now central to programmatic advertising, transforming from a tactical effort into a strategic necessity post-cookie.
Identity intelligence and real-time supply path optimization are key forces enabling effective audience curation.
fromExchangewire
3 months ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Trust is everything in today's data-driven ecosystem-especially for large enterprises managing sensitive and regulated data...our systems, policies, and culture are built around protecting their most critical assets.
Information security
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