#identity-resolution

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MarTech
2 months ago
Marketing tech

GrowthLoop and TransUnion partner to improve audience reach | MarTech

Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting. [ more ]
MarTech
4 months ago
Artificial intelligence

How AI is making identity resolution platforms more effective | MarTech

Consumer expectations for personalized marketing are high.
Identity resolution is critical for marketing success and compliance with data privacy laws. [ more ]
MarTech
5 months ago
Marketing tech

LiveRamp acquires data clean room start-up Habu | MarTech

Data platform LiveRamp acquires marketing data start-up Habu for $200 million.
Habu's data clean room capabilities will enable LiveRamp clients to securely share customer data. [ more ]
AdExchanger
7 months ago
Marketing tech

Embrace Cookie-Free Innovation With ID Clustering, Buyer IDs And Extended IDs For Enhanced Consumer And Advertiser Value | AdExchanger

Advertisers need to find alternative solutions for a cookieless future.
Identity resolution is a key challenge in the cookieless space, with fragmented signals and incompatible approaches between browsers.
Privacy-safe addressability and scale are crucial for success in a cookieless ecosystem. [ more ]
MarTech
1 week ago
Data science

How to master identity resolution in a warehouse-native world | MarTech

Unified customer view is vital for personalization and customer value optimization. [ more ]
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