#identity-resolution

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#third-party-data #customer-data-platform #ad-tech #amazon-dsp #mobile-identity #ssp #mobile-ad-targeting
fromAdExchanger
3 days ago

Roqad Acquires Zeotap's Third-Party Data Arm To Get A Leg Up On Identity In Europe | AdExchanger

On Tuesday, Roqad, a company that now describes itself as "the LiveRamp of Europe," announced its acquisition of Zeotap-Data, the third-party data division of Zeotap, a startup that once wanted to be the LiveRamp of Europe. Both companies declined to share the financial terms. Roqad CEO Carsten Frien told AdExchanger the deal will help Roqad expand its identity resolution business through access to scaled third-party audience segments and Zeo tap Data's integrations with around 30 ad tech partners, including The Trade Desk, Adform, Google's DV360 and Amazon DSP.
Marketing tech
Marketing tech
fromExchangewire
1 week ago

BidMachine Boosts Mobile Ad Performance with Intent IQ Integration

Intent IQ's identity resolution integrated with BidMachine enriches MAIDs with alternative IDs, improving mobile ad targeting and boosting performance on Android and iOS.
Travel
fromSkift
1 month ago

Industry Insights: 4 Questions With Wunderkind

Identity resolution transforms travel marketing by enabling personalized engagement and converting anonymous web visitors into known customers.
fromMarTech
1 month ago

The myth of the modern identity graph | MarTech

Over the past decade, marketers have become experts in identity resolution. We've mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a 360-degree view of the customer.
Privacy professionals
Marketing tech
fromExchangewire
2 months ago

Precision in the Age of Identity: Redefining Audience Curation

Audience curation is now central to programmatic advertising, transforming from a tactical effort into a strategic necessity post-cookie.
Identity intelligence and real-time supply path optimization are key forces enabling effective audience curation.
fromExchangewire
3 months ago

Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

Trust is everything in today's data-driven ecosystem-especially for large enterprises managing sensitive and regulated data...our systems, policies, and culture are built around protecting their most critical assets.
Information security
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