Intent IQ Implements GDPR Compliance - Strengthening Commitment to Privacy & Security
Intent IQ's compliance with GDPR strengthens data privacy and security, enhancing client trust and supporting business operations in the EU and UK.
GrowthLoop and TransUnion partner to improve audience reach | MarTech
Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting.
Intent IQ Implements GDPR Compliance - Strengthening Commitment to Privacy & Security
Intent IQ's compliance with GDPR strengthens data privacy and security, enhancing client trust and supporting business operations in the EU and UK.
GrowthLoop and TransUnion partner to improve audience reach | MarTech
Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting.
Zeta Global to acquire LiveIntent for $250M to expand AI-powered marketing capabilities - SiliconANGLE
Zeta Global plans to acquire LiveIntent for $250 million to enhance its marketing technology and capabilities in identity resolution and AI-driven solutions.
When It Comes To Addressability And Identity, What's Old Is New Again | AdExchanger
Marketers face challenges due to evolving regulations and cookie deprecation, emphasizing the need to adapt data-driven strategies.
Experian rolls out retail media network solution | MarTech
Experian introduces RMN solution to enhance ad targeting and campaign measurement for retail media networks.
How AI is making identity resolution platforms more effective | MarTech
Consumer expectations for personalized marketing are high.
Identity resolution is critical for marketing success and compliance with data privacy laws.
How to master identity resolution in a warehouse-native world | MarTech
Unified customer view is vital for personalization and customer value optimization.