"OpenX Technologies, Inc., one of the world's leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers unprecedented real-time control over ad performance, reach, and insights. Designed for brand and agency buyers, OpenXBuild provides a new way to leverage first-party data and deploy proprietary logic in real-time to build high-performing, secure advertising solutions."
"Auction insights API: Bidding Intelligence Data Set (BIDS), the first feature in this API, delivers easy access to key log-level data, giving advertisers clear visibility into exposures, supply signals, and auction outcomes. This transparency helps improve decisions, reduce ad tech tax, and shift more budget to working media. Identity resolution API: Powered by OpenX's proprietary identity graph, this API spans more than 237 million US users"
OpenXBuild gives brand and agency buyers real-time control over ad performance, reach, and insights while enabling use of first-party data and proprietary decision logic. The suite allows buyers to shape bidding strategies dynamically before auctions to bid on more effective impressions and reduce operational overhead. OpenXBuild leverages OpenX's fraud-free, direct-to-publisher connections and rigorous quality standards to enhance performance and shift more budget to working media. The platform includes APIs such as Auction insights (BIDS) for log-level visibility, an Identity resolution API spanning over 237 million US users and 150 million CTV devices, and a Real-time bidstream API.
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