#real-time-bidding
#real-time-bidding

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EU data protection

fromThe Cyber Express

EU Court Rules Against Tracking Ads, Strengthens GDPR

The Brussels Court of Appeal ruled that the consent model in tracking-based advertising does not meet EU privacy laws.

Privacy technologies

fromBloomberglaw

California Firms Can't Use Blinders on Real-Time Bidding Suits

Real-time bidding practices are under legal scrutiny due to potential privacy violations and litigations against major companies.

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Marketing tech

Why Real-Time Bidding Is Retail Media's Next Frontier

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

Marketing tech

Why Real-Time Bidding Is Retail Media's Next Frontier

more#retail-media

fromVentureBeat

The future of AR advertising: how Yiftah Frechter is leading the way

Augmented Reality is becoming essential for various industries, yet it lacks seamless ad integration opportunities.

fromwww.eff.org

Digital Rights and the New Administration | EFFector 37.1

This edition of the newsletter covers our tongue-in-cheek 'awards' for some of the worst data breaches in 2024, The Breachies; an explanation of 'real-time bidding,' the most privacy-invasive surveillance system you may have never heard of.

Privacy professionals

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