#real-time-bidding

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fromAmazon Web Services
3 weeks ago

Optimizing ad exchange infrastructure: Sharethrough's journey from ALB to NLB | Amazon Web Services

Sharethrough migrated from Application Load Balancers to Network Load Balancers to optimize real-time bidding exchange infrastructure for cost savings and better performance.
#retail-media
Marketing tech
fromDigiday
3 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
Marketing tech
fromDigiday
3 months ago

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.
more#retail-media
fromBloomberglaw
3 months ago

California Firms Can't Use Blinders on Real-Time Bidding Suits

These class actions could have a significant effect on how companies engage in digital advertising in the future, and being willfully blind to their progress only exposes companies to increased litigation exposure.
Privacy technologies
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