#real-time-bidding
#real-time-bidding

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#programmatic-advertising #retail-media #digital-advertising #ai-targeting #digital-ad-automation

#programmatic-advertising

fromeLearning Industry

Marketing tech

8 Must-See Programmatic Advertising Examples: Brands That Get It Right

fromAmazon Web Services

Web development

Optimizing ad exchange infrastructure: Sharethrough's journey from ALB to NLB | Amazon Web Services

fromeLearning Industry

Marketing tech

8 Must-See Programmatic Advertising Examples: Brands That Get It Right

fromAmazon Web Services

Web development

Optimizing ad exchange infrastructure: Sharethrough's journey from ALB to NLB | Amazon Web Services

more#programmatic-advertising

fromExchangewire

E-Commerce

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

fromExchangewire

E-Commerce

Pentaleap and Teads Partner to Break New Ground in Programmatic Retail Media

Advertisers push to standardize real-time auctions in retail media

Real-time bidding is gaining traction among marketers in retail media networks for enhanced ad buying control.

more#retail-media

EU data protection

fromThe Cyber Express

EU Court Rules Against Tracking Ads, Strengthens GDPR

The Brussels Court of Appeal ruled that the consent model in tracking-based advertising does not meet EU privacy laws.

fromBloomberglaw

California Firms Can't Use Blinders on Real-Time Bidding Suits

These class actions could have a significant effect on how companies engage in digital advertising in the future, and being willfully blind to their progress only exposes companies to increased litigation exposure.

Privacy technologies

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