#aws-rtb-fabric

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#programmatic-advertising #real-time-bidding #ad-tech-partnerships #ad-tech-infrastructure
Marketing tech
fromAol
4 days ago

Amazon Web Services Debuts Real-Time Bidding Service for Advertisers, Media

AWS will launch RTB Fabric to enable scalable, lower-cost real-time programmatic ad bidding, expanding access for marketers and publishers and improving ad targeting and efficiency.
Marketing tech
fromDigiday
4 days ago

Amazon's next frontier in advertising: the cloud infrastructure it runs on

Amazon launched AWS RTB Fabric, a managed cloud network and RTB Broker to run programmatic advertising with single-digit millisecond latency and dramatically faster integrations.
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