"At its core, it's a specialized computing environment built inside AWS to host and move real-time bidding traffic - the trillions of bid requests and responses that shuttle between the ad tech vendors responsible for shuttling ad dollars between advertisers and publishers. "With AWS RTB Fabric, we're making it easier for ad tech to work in the cloud," said Stephanie Layser, global head of publisher ad tech solutions at Amazon Web Services."
"It essentially reduces a convoluted process to a few clicks needed to connect to anyone else running on AWS RTB Fabric, AWS or even on competing clouds like Google Cloud Platform or Microsoft Azure. Once live, AWS RTB Fabric delivers bid requests at single-digit millisecond latency - fast enough to give ad tech algorithms more breathing room to make better decisions about where to spend money."
AWS RTB Fabric is a managed cloud network built to process high-speed, data-intensive programmatic advertising transactions. The environment hosts and moves real-time bidding traffic, handling trillions of bid requests and responses between advertisers, publishers and ad tech vendors. The offering includes an RTB Broker that cuts integration time between ad tech partners from months to hours by enabling a few-click connection across AWS RTB Fabric, AWS and competing clouds. The network delivers bid requests at single-digit millisecond latency to improve algorithmic decision-making. The product aims to reduce costs, speed operations and give customers a competitive advantage amid industry consolidation and AI-driven efficiency pressures.
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