"Amazon continues to work to dominate the world of new-tech advertising. The company's Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with a goal of helping marketers and media outlets buy and sell digital commercial inventory through split-second auctions. The debut spotlights the growing important of so-called "programmatic" advertising, or digital commercial inventory that is purchased via algorithms that help seek out particular consumers based on geographic region."
"Amazon Web Services expects to lure companies that might not have been able to afford the cost of running real-time bidding applications or the data processing required to make it happen. The new AWS product will provide noticeable savings and fewer obstacles notes Stephanie Layser, global head of ad tech solutions at AWS. Citing data, Amazon Web Services projects that the programmatic advertising market could reach $2.75 trillion by 2030, thanks to increased mobile and digital usage."
AWS will introduce AWS RTB Fabric, a real-time bidding service to enable marketers and publishers to buy and sell digital ad inventory through split-second auctions. The service aims to lower costs and remove technical barriers for companies that previously could not afford RTB applications or required data processing. AWS projects the programmatic advertising market could reach $2.75 trillion by 2030 driven by mobile and digital usage. Strategic alliances with Netflix, Disney and SiriusXM aim to broaden accessible inventory, reduce repeated ad exposure, and improve targeting precision as audiences migrate to streaming platforms.
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