#latency-reduction
#latency-reduction

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IAB Tech Lab unveils Agentic RTB Framework to boost real-time ad trading efficiency | MarTech

ARTF standardizes agentic interoperability to cut RTB latency up to 80%, enabling faster, richer programmatic bidding and supporting emerging AI-agent protocols.

Marketing tech

fromDigiday

6 hours ago

For the agentic-curious: WTF is the Agentic RTB Framework?

Agentic RTB Framework reduces auction latency by running RTB components in a shared containerized environment, enabling participants to deploy agents locally for faster, smarter bidding.

Miscellaneous

fromComputerWeekly.com

3 weeks ago

Arelion boosts Baltic connectivity with resilient route | Computer Weekly

Arelion completed a diverse high-capacity terrestrial route between Helsinki and Warsaw to reduce latency, increase resilience and secure capacity across the Baltics to Western Europe.

Marketing tech

fromExchangewire

1 month ago

PubMatic Delivers 5x Faster, Smarter Advertising Decisions With NVIDIA

PubMatic integrated NVIDIA GPUs and software to cut ad inference latency to ~1 ms, increase AI processing up to 5×, and recover lost ad revenue.

Mobile UX

fromstupiddope.com

4 months ago

5G and Mobile Gaming: The Dawn of Console-Quality Gaming on Smartphones

5G technology revolutionizes mobile gaming with ultra-low latency and high speeds, creating console-quality experiences.