"Amazon continues to work to dominate the world of new-tech advertising. The company's Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with a goal of helping marketers and media outlets buy and sell digital commercial inventory through split-second auctions. The debut spotlights the growing important of so-called "programmatic" advertising, or digital commercial inventory that"
"Amazon Web Services expects to lure companies that might not have been able to afford the cost of running real-time bidding applications or the data processing required to make it happen. The new AWS product will provide noticeable savings and fewer obstacles notes Stephanie Layser, global head of ad tech solutions at AWS. Citing data, Amazon Web Services projects that the programmatic advertising market could reach $2.75 trillion by 2030, thanks to increased mobile and digital usage."
AWS will launch AWS RTB Fabric, a real-time bidding platform to enable advertisers and publishers to buy and sell programmatic ad inventory through split-second auctions. The service aims to lower costs and reduce technical barriers for companies that previously could not afford real-time bidding or the required data processing. AWS projects the programmatic advertising market could reach $2.75 trillion by 2030 driven by mobile and digital growth. Amazon has formed alliances with platforms such as Netflix, Disney and SiriusXM to broaden available inventory. Real-time bidding helps target audiences more precisely and reduces ad overexposure as streaming consumption rises.
Read at Variety
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