"Wunderkind's recognition technology connects previously anonymous interactions to rich, known customer profiles - bridging gaps across the user journey, unlocking higher-intent targeting and empowering brands to know exactly who they're paying to reach. Instead of taking a shot in the dark or approaching paid social like a gamble, brands can utilize identity resolution to connect previously anonymous interactions to recognizable customer profiles. This personalized approach enables brands to deliver the right campaigns to the right audiences, based on real-time behavioral signals and predictive attributes, rather than taking a spray-and-pray approach."
"By differentiating customer segments, identifying high-value travelers, and expanding to precise new audiences based on real behaviors and preferences, travel brands can use Wunderkind to create more efficient Meta campaigns and boost ROI. "Without knowing the owned-channel engagement of who you're actually reaching, every Meta campaign becomes a bit of a gamble," said Ronen Kadosh, head of travel and ticketing at Wunderkind. "You might be paying to target someone already active in your email or SMS programs. But when that visibility is in place, you shift from spending reactively to investing with purpose and precision.""
Meta advertising faces rising costs and fragmented targeting that cause travel brands to pay multiple times to reach the same customers or to target audiences already engaged via email or SMS. Wunderkind's recognition technology links previously anonymous interactions to known customer profiles, enabling identity resolution across the user journey. Real-time behavioral signals and predictive attributes allow campaigns to target high-intent travelers, differentiate segments, and expand into precise audiences. Brands can reallocate budget toward known, high-intent audiences while maintaining upper-funnel growth, shifting spend from reactive to purposeful investment and improving efficiency and ROI.
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