"This collaboration strengthens BRAVE's ability to curate auctions with greater precision and relevance, helping partners more effectively reach real audiences across mobile, web, and connected TV (CTV). With this integration, BRAVE now leverages cross-device identity resolution, household graphing, and contextual enrichment at the infrastructure level. Advertisers and publishers can transact on a cleaner, more consistent signal foundation. The result is smarter supply paths, higher-quality impressions, and outcomes that are both performance-driven and privacy-compliant."
""We're building infrastructure that's ready for what comes next," said Amir Sharer, founder and CEO of BRAVE. "With Roqad powering parts of our identity and auction logic, we've enhanced our ability to recognise intent, map behaviour across devices, and improve match rates in signal-scarce environments. This isn't just about cleaner paths. It's about ensuring that advertisers and publishers can transact with trust in a post-cookie world.""
BRAVE integrated Roqad to embed cross-device identity resolution, household graphing, and contextual enrichment into its auction infrastructure. The integration resolves identifiers such as UID2, RampID, and PubCommon while maintaining compliance. Household-level intelligence enables association of shared devices under a single IP for smarter multi-device decision-making, including CTV. Identity connections are embedded directly into the auction layer to support higher match rates and improved audience targeting in signal-scarce environments. The outcome is a cleaner, more consistent signal foundation that produces smarter supply paths, higher-quality impressions, and performance-driven, privacy-compliant transactions for advertisers and publishers.
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