Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

"Kevel has always provided the infrastructure to power sophisticated retail media networks. What we're doing now is removing friction, making it easier for retailers to activate the data they already have in real time. The Adobe Experience Platform destination is another unlock that helps our customers launch faster, move quicker, and scale revenue with confidence."

"Built as a native destination within the Adobe Experience Platform UI, the Kevel destination leverages Adobe's streaming architecture to make real time updates to customer segments with zero custom development. This real-time capability is critical for retail media efficiency, allowing marketing strategists and campaign managers who understand advertiser needs, to dramatically improve their ability to capture advertiser budgets and respond to market opportunities faster than ever before."

Kevel introduced a native Adobe Experience Platform destination that connects customer data platforms directly to ad serving infrastructure in real-time. This integration eliminates traditional data silos where audience intelligence remains disconnected from ad decisioning systems. The streaming integration transforms static CDP profiles into immediate revenue opportunities by enabling real-time audience activation without custom development. Marketing strategists and campaign managers can now respond faster to advertiser needs and market opportunities. The solution combines real-time segmentation with omnichannel identity recognition, allowing retailers, marketplaces, and commerce media platforms to activate sophisticated customer insights instantly at the moment of ad decisioning.

Read at Exchangewire