#real-time-data-activation

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#retail-media-technology #adobe-experience-platform-integration #customer-data-platform
E-Commerce
fromExchangewire
4 hours ago

Kevel Launches Adobe Experience Platform Destination for Real-Time Retail Media Activation

Kevel launches native Adobe Experience Platform destination enabling real-time activation of first-party audience data for retail media campaigns, eliminating data silos between CDPs and ad servers.
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