""Because our focus was on relationship advice and marriage counseling, we were storing a ton of incredibly sensitive data right from the very beginning,""
""As you can probably imagine," he said, "we took a really hard-line stance on security and privacy.""
""We pretty much went with a completely blind setup," Putterman said. "We had nothing on the site: no pixels, no video, not even a Google Font.""
Ours launched in 2020 as a telehealth service for couples counseling. The service collected highly sensitive relationship and marriage counseling data, prompting a strict security and privacy posture. The company removed all third-party scripts and trackers from its site, avoiding pixels, videos, and even Google Fonts to prevent external data sharing. That blind setup made performance marketing and user acquisition nearly impossible. The operational trade-off between privacy and marketing effectiveness led to a pivot into a separate company, Ours Privacy, which operates as a healthcare-focused customer data platform specializing in data and privacy compliance.
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