"That work started about a year ago when Lamaa and his team began pulling together and standardizing its data sources into a single customer data platform. It's no small task for a company that sits on everything from subscription and audience data to e-commerce signals. Think of it as building the brain that will eventually power Immediate Media's wider AI ambitions."
"Our single biggest priority next year is around the quality of our data and building that so that if you are layering any agents over, you can trust what they are going to be doing,"
"We're quite behind in terms of understanding who are the right people to serve advertising to and who are the right people to be serving subscriptions,"
Immediate Media is focusing on scrubbing and unifying data across the business to support future AI initiatives. The company began consolidating and standardizing data sources into a single customer data platform about a year ago, combining subscription, audience and e-commerce signals. Digital subscriptions now exceed print, with roughly 745,000 digital subscribers of a total 1.3 million. Cleaner, connected data aims to improve targeting for subscriptions and advertising, inform marketing spend, and enable AI agents to respond faster to briefs and extend capabilities across sales and subscription strategies.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]