Marketing tech
fromThe Drum
10 hours agoMedia iQ rebrands as MiQ
MiQ rebrands from Media IQ to focus on marketing intelligence, turning unstructured data into actionable insights that link marketing to business outcomes.
Global supply chains move over $15T in goods annually, yet the retail industry operates on razor-thin margins while drowning in disconnected, siloed data that creates massive inefficiencies and waste. When retailers and CPG brands lack real-time visibility into sales, inventory, and supply chain performance, the results cascade throughout the system: out-of-stocks cost the industry billions in lost sales, overstock leads to food waste on an epic scale, and manual data processes consume resources that could drive strategic growth.