"When Amazon launched its Amazon Quick Suite in early October, it was seeking to connect common workplace applications, data stores and more, in an interface marketers could use without disrupting their existing workflows and without deep technical knowledge. Marketers using Quick Suite don't have to worry about where data is and move among applications to find it, said Charlie Cartwright, director of Amazon Quick Suite at AWS."
"Data can be messy because the quality is poor, but it can also be messy because it's scattered across apps," Cartwright told MarTech. Quick Suite allows marketers to connect their tools using Quick Index or MCP, including productivity apps like Office 365, marketing platforms like Adobe Analytics, AWS-native tools like S3 and Redshift and thousands of other apps. "You no longer have to be the foremost expert of where to get the best information to do your work," Cartwright said."
Marketing teams generate large volumes of data yet continue to struggle with accessibility and usability because of persistent data silos and integration problems. Nearly two-thirds of respondents to MarTech's 2025 State of Your Stack survey reported data integration issues, with midsize organizations disproportionately affected. Causes include both organizational and technical barriers. Agentic AI can help tie together disparate data sources if marketers are willing to use it and technology teams grant access. Amazon Quick Suite connects workplace applications and data stores via Quick Index or MCP and supplies AI-powered roles such as an insights assistant, data analyst, researcher and automation expert to support marketers.
Read at MarTech
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