"Curation has become a vital aspect of digital advertising strategies, significantly performing well for both buy-side and sell-side segments."
"Curation helps boost addressability by addressing signal loss problems and enabling platforms to reach targeted audiences effectively."
Curation has transformed the advertising landscape by streamlining programmatic supply chain data and ad inventory. More than 66% of open exchange advertising involves private marketplace deals, totaling $100 billion annually. Major industry players foresee curation as a revolutionary force, potentially surpassing header bidding in significance. Case studies indicate curation enhances efficiency, as evidenced by Boiron reducing data costs by 30% while exceeding CPA targets. This approach provides platforms with robust identity solutions, addressing signal loss and improving audience targeting across various identifiers.
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