LG Ad Solutions has announced a collaboration with Amazon Publisher Services (APS) to expand advertising capabilities on LG Channels, LG's free streaming service. This integration allows marketers to access a wealth of premium inventory, significantly enhancing programmatic advertising effectiveness, projected to reach nearly $30bn in 2025 in the US alone. With advanced targeting and reporting tools available via Amazon DSP, marketers can achieve improved campaign precision while optimizing their strategies for better outcomes with engaged audiences on LG's platform.
Now, advertisers, brands, and agencies on Amazon DSP have the ability to engage audiences with increased precision across LG Channels premium inventory in the US.
Our integration with Amazon Publisher Services underscores ongoing transformations in the digital advertising marketplace and streaming viewership at large.
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