Microsoft is refining its approach towards third-party programmatic technology, retaining aspects it finds valuable while terminating its Demand-Side Platform (DSP). Google desires better relations with publishers, but faces challenges as its advertising solutions yield lower revenue. Smaller businesses using Google Ad Manager often contribute to this decline. Meta collaborates with Alignerr to implement AI chatbots that aim to enhance user engagement and reduce loneliness. The competitive landscape in advertising technology influences Google to improve its offerings and regain publisher trust.
Microsoft's programmatic tech strategy includes extracting valuable components while discarding the rest, with its DSP facing pending termination after 18 months of notice.
Google's advertising technology has led to a decline in publisher revenue, as many small businesses using Google Ad Manager often pay lower ad premiums than before.
Meta's collaboration with Alignerr on AI chatbots aims to enhance user re-engagement and retention, potentially alleviating feelings of loneliness among users.
The rise of vendor competition indicates Google must improve its sell-side ad tech performance to regain trust and standing with its publisher clientele.
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