Boisumeau, with 15 years in programmatic advertising, joins Azerion from Aidem, where she was managing director for EMEA. She will lead the growth of Hawk DSP, focusing on increasing platform adoption, technical capabilities, and ongoing innovation. Boisumeau aims to enhance Hawk's presence in digital, audio, and DOOH advertising, and explore opportunities in connected TV. Dean Nagib believes her expertise will help scale Hawk's impact through innovation and customer focus. Boisumeau acknowledges the strong foundation of Hawk and emphasizes a commitment to customer-centric product development.
"Audrey's deep expertise across the programmatic landscape, paired with a strong commercial mindset, makes her a fantastic addition to the Azerion team."
"The Hawk team has built an enviably strong foundation for the platform, and this is a great opportunity to accelerate its growth in the DSP market."
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