Amazon is a leader in both e-commerce and cloud computing, with Amazon Web Services as a dominant force. Over recent years, the company has increasingly focused on its rapidly growing advertising business, competing directly with The Trade Desk, a notable player in programmatic advertising. The Trade Desk's demand-side platform uses advanced technology and solid partnerships with major ad agencies to flourish. However, Amazon’s push into advertising represents a potential challenge to The Trade Desk's independence and market position, further complicating the competitive landscape in digital advertising.
Amazon has established itself as the largest digital retailer and a leader in cloud computing while focusing on expanding its rapidly growing advertising business.
With advertising, Amazon capitalizes on its site’s digital space, marking it as a key revenue contributor and positioning it competitively against The Trade Desk.
The Trade Desk excels in programmatic advertising with its demand-side platform, emphasizing technology and partnerships with major ad agencies, while facing competition from 'walled gardens'.
The Trade Desk's ability to attract business stems from its independence in the advertising space, with its stock experiencing substantial growth since its IPO.
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