PubMatic announced a new partnership with Trainline, enhancing programmatic advertising capabilities by utilizing Trainline's first-party data and inventory. The collaboration, active in the UK, France, Italy, and Spain, equips media buyers with exclusive access to valuable consumer insights. Trainline is positioned to engage customers at critical decision-making moments, enabling targeted advertising. This partnership marks Trainline's introduction to header bidding technology through PubMatic's OpenWrap, offering tools for better monetization and quality assurance in their advertising operations.
"Trainline is uniquely positioned to engage consumers during key moments of their journey, offering highly targeted and scalable advertising opportunities that connect brands with our users when they are most receptive to making purchasing decisions."
"The enhanced partnership with PubMatic allows media buyers exclusive access to Trainline's unique audiences and first-party data through PubMatic's curation and data solution, Connect."
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