#header-bidding

#header-bidding

A healthy marketplace is a transparent marketplace Lack of transparency has been part of programmatic advertising nearly from the beginning. To understand this struggle, it's important to understand the early days of real-time bidding. Back in 2007-2008, I was an SVP and GM at MySpace (aka the Fox Audience Network, or FAN), which, at the time, had over 275 million global users and 60+ billion ad impressions a month.

We've been getting reports from some of our readers that in certain regions, pop-up banners appear on GSMArena without a proper close button. We want to assure you that this is not intentional and we're trying to get to the bottom of it. The reality is that modern online advertising is a complex ecosystem. Our site runs header bidding across dozens of marketplaces, with hundreds of networks and thousands of advertisers competing in real time.

"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."