#header-bidding

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fromExchangewire
2 months ago

Opti Digital Joins Prebid.org

"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."
Marketing tech
Marketing tech
fromExchangewire
2 months ago

Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe

Trainline partners with PubMatic to enhance programmatic advertising using first-party data and inventory.
fromExchangewire
3 months ago

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

LoopMe's Chartboost in-app bidding enhances monetization for publishers on AppLovin's MAX platform, allowing for improved revenue and operational efficiencies.
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