A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google TrialOpen Bidding has reduced the competitive advantages of header bidding, which fundamentally altered the ad tech landscape and impacted publishers' profitability.
Project Cheat Sheet: A Rundown On All Of Google's Secret Internal Projects, As Revealed By The DOJ | AdExchangerGoogle's internal projects, revealed in the DOJ lawsuit, include code names that reference cultural icons, underscoring the complexity and importance of ad tech.
Google's Header Bidding Countermeasures Go On Trial | AdExchangerThe impending Google antitrust trial centers around internal documents revealing potential misconduct in ad tech practices.
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimonyHeader bidding has significantly leveled the playing field against Google in the display ad market.Ad tech companies remain vulnerable to Google's market power and its influence on inventory access.
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchangerSovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
IAB Tech Lab Made Moves To Acquire Prebid in 2021 - And Prebid Said No | AdExchangerPrebid.org exemplifies the power of independent organizations in the face of Google dominance in the ad tech industry.
A Top The Trade Desk Exec Testifies That Header Bidding was Decimated at Google TrialOpen Bidding has reduced the competitive advantages of header bidding, which fundamentally altered the ad tech landscape and impacted publishers' profitability.
Project Cheat Sheet: A Rundown On All Of Google's Secret Internal Projects, As Revealed By The DOJ | AdExchangerGoogle's internal projects, revealed in the DOJ lawsuit, include code names that reference cultural icons, underscoring the complexity and importance of ad tech.
Google's Header Bidding Countermeasures Go On Trial | AdExchangerThe impending Google antitrust trial centers around internal documents revealing potential misconduct in ad tech practices.
Ad tech rivals reveal how Google stifled competition in DOJ antitrust testimonyHeader bidding has significantly leveled the playing field against Google in the display ad market.Ad tech companies remain vulnerable to Google's market power and its influence on inventory access.
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model | AdExchangerSovrn's SaaS model for SSPs offers a flat CPM pricing structure to reduce ad tech fees for smaller publishers.
IAB Tech Lab Made Moves To Acquire Prebid in 2021 - And Prebid Said No | AdExchangerPrebid.org exemplifies the power of independent organizations in the face of Google dominance in the ad tech industry.
Google almost cut ad exchange fees ahead of antitrust crackdownGoogle has been accused of monopolizing online display advertising and maintaining high fees despite efforts by websites to find alternatives.
Google Trial: Header Bidding 'Decimated,' Changing Rules of Deal With PublishersGoogle's rule changes in ad bidding are central to the DOJ's antitrust case against the company, impacting competition and control in adtech.
Google almost cut ad exchange fees ahead of antitrust crackdownGoogle has been accused of monopolizing online display advertising and maintaining high fees despite efforts by websites to find alternatives.
Google Trial: Header Bidding 'Decimated,' Changing Rules of Deal With PublishersGoogle's rule changes in ad bidding are central to the DOJ's antitrust case against the company, impacting competition and control in adtech.
Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding | AdExchangerThe DOJ is accusing Google of maintaining an illegal monopoly in the digital advertising market, particularly through manipulative auction practices.
Empresa de tecnologia publicitaria de video outstream AdPlayer.Pro refuerza la integracion de socios de PrebidMejoras en plataforma de servidor de publicidad en videoFacilitación de integración de Demanda publicitaria de Prebid
Streamline ad monetization with Prebid Server Deployment on AWS | Amazon Web ServicesAWS introduces Prebid Server Deployment for ad monetization at scale.