LoopMe has launched its Chartboost in-app bidding capability for publishers on AppLovin's MAX platform. This initiative enhances publishers' monetization strategies through header bidding, enabling them to maximize revenue while offering advertisers access to quality inventory via a unified auction system. The introduction of this bidding capability allows publishers to create new revenue streams and improve operational efficiencies. LoopMe's CEO emphasizes the importance of in-app bidding in evolving monetization strategies, while Zynga highlights the positive impact of this partnership on ad performance.
As the industry evolves, we are committed to making in-app bidding a key approach alongside waterfall and mediation, enabling publishers to maximise revenue in a way that best suits their needs.
LoopMe continues to prove its unique value to Zynga with its launch of bidding on MAX, with pronounced lift on banners.
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