#ad-monetization

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fromThe Verge
1 day ago

Meta is building a smart TV - in VR

Big hero images highlighting select TV shows and movies, a row of app icons, a bunch of additional content recommendations: At first glance, Meta's new Horizon TV app looks a lot like the homescreen of your typical smart TV. Something Samsung, Google, or Amazon would ship on their devices. Except Horizon TV isn't running on a TV or streaming stick, but on the company's Meta Quest headsets. Unveiled at Meta Connect last month, the app is a big part of Meta's push to attract older, less gaming-focused audiences to VR - a push that also includes a partnership with James Cameron, and investments into sports, and other types of leanback entertainment content.
Gadgets
Artificial intelligence
fromBenzinga
3 days ago

Alphabet's New Search Updates Could Boost Revenue By Enhancing Ad Visibility And User Experience - Alphabet (NASDAQ:GOOGL)

Google updates Search with AI Overviews and AI Mode, redesigns ad labeling to 'Sponsored Results' with a hide option, aiming to improve monetization and UX.
Privacy professionals
fromExchangewire
1 week ago

Pixalate Exposes Widespread COPPA Violations in New Report

99% of reviewed US-registered, likely child-directed mobile apps failed to obtain verifiable parental consent under COPPA, risking unlawful collection and monetization of children's personal data.
fromTalkMarkets
1 month ago

Meta Just Committed $600 Billion - And Wall Street Isn't Paying Attention (Yet)

Meta (Nasdaq: META) just unveiled one of the most ambitious investment plans in tech history - yet Wall Street seems more focused on TikTok trends than trillion dollar infrastructure. At a recent White House round table, Mark Zuckerberg revealed Meta is planning to spend at least $600 billion through 2028 on U.S. data centers, AI infrastructure, and next-gen platforms. That's not a typo - six hundred billion.
Artificial intelligence
Marketing tech
fromBenzinga
1 month ago

Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology' - Meta Platforms (NASDAQ:META)

X uses AI matching (Grok) to deliver product-specific, highly targeted ads, improving relevance and aiming to connect wealthy users with timely offers.
fromBusiness Insider
1 month ago

MrBeast is taking a new approach to those Tesla giveaways

MrBeast previously paid retail prices for many products, including beverages, gym equipment, and dozens of Teslas. Under its new CEO, Jeffrey Housenbold, Beast Industries is seeking to get the products featured in videos for free or better, figuring lots of brands will gladly do so to appear alongside the world's most famous YouTuber. The effort is being aided by an eight-person brand partnership team.
Business
Marketing tech
fromExchangewire
4 months ago

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

LoopMe's Chartboost in-app bidding enhances monetization for publishers on AppLovin's MAX platform, allowing for improved revenue and operational efficiencies.
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