#ad-monetization

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Marketing tech
fromBenzinga
13 hours ago

Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology' - Meta Platforms (NASDAQ:META)

X uses AI matching (Grok) to deliver product-specific, highly targeted ads, improving relevance and aiming to connect wealthy users with timely offers.
fromBusiness Insider
5 days ago

MrBeast is taking a new approach to those Tesla giveaways

MrBeast previously paid retail prices for many products, including beverages, gym equipment, and dozens of Teslas. Under its new CEO, Jeffrey Housenbold, Beast Industries is seeking to get the products featured in videos for free or better, figuring lots of brands will gladly do so to appear alongside the world's most famous YouTuber. The effort is being aided by an eight-person brand partnership team.
Business
fromExchangewire
3 months ago

LoopMe Brings In-App Bidding Benefits to Mobile Publishers

LoopMe's Chartboost in-app bidding enhances monetization for publishers on AppLovin's MAX platform, allowing for improved revenue and operational efficiencies.
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