#ad-monetization

#ad-monetization

Big hero images highlighting select TV shows and movies, a row of app icons, a bunch of additional content recommendations: At first glance, Meta's new Horizon TV app looks a lot like the homescreen of your typical smart TV. Something Samsung, Google, or Amazon would ship on their devices. Except Horizon TV isn't running on a TV or streaming stick, but on the company's Meta Quest headsets. Unveiled at Meta Connect last month, the app is a big part of Meta's push to attract older, less gaming-focused audiences to VR - a push that also includes a partnership with James Cameron, and investments into sports, and other types of leanback entertainment content.

Meta (Nasdaq: META) just unveiled one of the most ambitious investment plans in tech history - yet Wall Street seems more focused on TikTok trends than trillion dollar infrastructure. At a recent White House round table, Mark Zuckerberg revealed Meta is planning to spend at least $600 billion through 2028 on U.S. data centers, AI infrastructure, and next-gen platforms. That's not a typo - six hundred billion.

MrBeast previously paid retail prices for many products, including beverages, gym equipment, and dozens of Teslas. Under its new CEO, Jeffrey Housenbold, Beast Industries is seeking to get the products featured in videos for free or better, figuring lots of brands will gladly do so to appear alongside the world's most famous YouTuber. The effort is being aided by an eight-person brand partnership team.