Opti Digital, a premium ad revenue platform and Google Certified Publishing Partner, has announced its membership on the board of Prebid.org. This organization promotes transparent and efficient header bidding practices across the industry. With a focus on collaboration among ad tech vendors and publishers, Prebid.org manages open source projects aimed at standardizing advertising technology. Opti Digital's involvement will enable it to contribute strategically to initiatives and participate actively in committees, helping shape solutions within the Prebid framework to support publisher growth.
"We've been working with Prebid for some time, and becoming a member will give us the opportunity to take part in conversations that shape the direction of the ecosystem. We've identified key committees, such as Prebid.js and Prebid Server, where we see opportunities to support the work already underway."
"Staying actively involved will also help us build more efficient, well-aligned solutions within the Prebid framework that support publisher growth in a fast-moving market."
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