#prebid

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Marketing tech
fromAdExchanger
16 hours ago

How Encryption Keys Could Resolve The TID Furor | AdExchanger

Publishers should share encrypted transaction IDs (eTIDs) with trusted demand partners via keys, requiring IAB Tech Lab to add an OpenRTB eTID field.
Marketing tech
fromDigiday
2 weeks ago

Ad Tech Briefing: One last row before back to school

Prebid's change making Transaction ID non-unique across exchanges undermines duplicate-bid detection, sparking governance disputes and revenue-control conflicts between buyers, publishers, and intermediaries.
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