Ahead of ATS Singapore 2025, Geniee discusses how artificial intelligence is significantly transforming the ad tech landscape, focusing on hyper-personalisation, planning, and enhancing demand-side and supply-side platform capabilities. AI enhances traditional programmatic advertising by enabling real-time user data integration, which curates tailored advertising experiences that boost engagement and conversion rates. While AI plays a crucial role in automating these processes, human insights remain essential in executing effective campaigns. Data quality is significant, highlighting the increasing importance of accurate data collection for optimizing AI efficacy in advertising.
This capability not only enables the delivery of highly personalised advertising experiences but also upholds user privacy through techniques such as differential privacy and federated learning.
AI-driven hyper-personalisation sets a new standard for how publishers and advertisers connect with audiences, leading to a higher conversion rate and engagement.
With the advent of artificial intelligence (AI), it goes further into automation with better advertising outcomes for publishers and advertisers.
AI and machine learning have the potential to be a game changer in the ad industry, enhancing the capabilities of DSPs and SSPs.
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