fromThe Drum
9 hours agoSocial media essentials for 2020
With over 35% of UK adults reducing their time on apps and choosing to 'detox' from social media, brands now need to work harder in order to make sure their social presence is adding as much value as possible. In relation, dark social is slowly rising up the ranks - fewer public interactions are taking place in favour of more private messages, Instagram Direct Messages, Whatsapp and Facebook Messenger.
Social media marketing