Council Post: The Future Of Influencer Marketing: From Public To PrivateInfluencer marketing is essential but increasingly challenged by dark social sharing, complicating tracking and ROI measurement for brands.
Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | EntrepreneurDark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.
The Future of Retail: 4 New Rules for DTC Retail Brand SuccessGenerative AI and dark social are transforming marketing, impacting DTC retail significantly.
What You Need to Know About Dark SocialDark social refers to the social sharing of content that occurs outside of what can be measured by web analytics.Understanding and harnessing dark social can provide valuable insights into what's driving engagement and referrals.
5 Uncommon Marketing Concepts That Could Give You An Edge As A Startup FounderBeing aware of marketing terms not common knowledge can give founders an edge by facilitating better communication and providing unique perspectives.