"The service - WasabiAiR - is currently deployed by LFC on new video content that runs to many hours per game day and is being applied to decades' worth of archive footage. WasabiAiR is an add-on to the cloud provider's existing storage services for the customer. It comprises a training phase in which the system learns to recognise - in the LFC case, for example - individual players, match details, game situations, and so on, using Wasabi infrastructure."
"Andy Fletcher, vice-president for technology and digital products at LFC, calls this "hyper-personalisation". It's the automation that allows that, he said. "It has fundamentally changed the way we do business in that space," said Fletcher. "It frees up a lot of time from manual tasks. We're seeing well over 5,000 hours saved across the team over a year, which then allows us to pivot those resources into value-add activities.""
Liverpool FC has deployed WasabiAiR, a machine-learning service from cloud storage provider Wasabi, to index and tag every frame of its video footage, including new game-day content and decades of archive material. The system undergoes a training phase to recognise individual players, match details, and game situations using Wasabi infrastructure. After training, footage ingestion creates metadata tags for every frame; raw data is stored in object storage and enriched with context via media asset management tools such as Imagen or Scoreplay for rapid search and reuse. The automation saves more than 5,000 hours of media management annually and enables hyper-personalised content delivery to fans and partners based on demographics, geography, player nationality, and visible logos.
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