Adform has partnered with Channel 4 to significantly improve programmatic access to its Broadcaster Video On Demand (BVOD) platform. The collaboration allows advertisers to conduct high-quality, data-driven video campaigns with enhanced transparency and control. By facilitating transactions through Private Marketplaces and Programmatic Guaranteed deals, the partnership provides flexible, accountable reporting tools for omnichannel performance. This integration supports advertisers in fostering impactful, measurable results utilizing Channel 4's brand-safe inventory and Adform's robust advertising platform.
Channel 4 is a leading force among UK broadcasters that are propelling outcomes for advertisers. We're delighted to cement this partnership and support Channel 4 and its advertisers in getting the most out of their premium video media buys with unprecedented programmatic control, comprehensive reporting, and scalable omnichannel results.
We're committed to evolving how advertisers can better engage with our viewers consuming high-quality BVOD content. Partnering with Adform allows us to optimize campaigns more efficiently.
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