Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory
Adform partners with Channel 4 to enhance programmatic access to premium BVOD inventory, enabling scalable, data-driven video campaigns with better transparency.
Twenty years later: how 2005 Ashes marked end of cricket as we knew it
"The 2005 Ashes featured a peak audience of over 8 million on Channel 4, marking a pivotal moment for cricket on free-to-air TV before its move to paywall."
Big Boys season three will be the show's last, creator confirms
"My therapist (a close lesbian friend) suggested that Big Boys is subconsciously about me not being able to say a proper goodbye to certain people or periods of my life. So, to give this show a final send-off is a huge honour."