VIOOH has formed a new partnership with Zoom Media UK to improve programmatic digital out-of-home (DOOH) advertising in gyms across the UK. This collaboration provides advertisers with access to 750 HD digital screens, potentially reaching about 900 million impressions monthly. VIOOH's technology enables real-time tracking and optimization of audience engagement in high-traffic fitness environments. The partnership is designed to maximize advertising impact by targeting young, active audiences, enhancing brands' access to a vital demographic.
Our latest media owner partnership, Zoom Media UK, is another brilliant opportunity unlocking benefits for brands across precise targeting, high visitor frequency, and strong dwell times throughout UK gyms.
Our D6 estate has proven time and time again its outstanding ability to engage with gym-goers no matter when they train. With an audience that has the highest density of 16-34's across any other OOH environment, it's a key incremental medium for broadcast delivery.
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