#fitness-industry

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'Worst of worst' influencers selling products with tricks slammed by expert

Influencer Brittany Dawn misled consumers, selling generic fitness plans while claiming personalization.
Mara Einstein emphasizes the need for consumers to be wary of influencer marketing tactics.

The Ultimate Guide To Finding an Online Fitness Coach

Not all online fitness coaches are equally effective; some stand out, while others are not qualified to offer such services.
from TechCrunch
1 month ago

Consumer tech is bouncing back, and consumer founders like Brynn Putnam are bouncing back with it | TechCrunch

Selling Mirror to Lululemon was a strategic move for Brynn Putnam, enabling her to leverage new experiences for future ventures.
#peloton

Peloton brings in Ford exec who helped create Apple Fitness+ to lead its turnaround effort

Peter Stern has been named CEO of Peloton to lead the company's turnaround efforts amid declining demand for its products.

Peloton announces $95 "used equipment activation fee"

Peloton's introduction of a $95 activation fee on used bikes aims to ensure quality and generate incremental revenue.

The Morning After: Peloton's grim post-pandemic reality

Peloton's pandemic success dwindled post-reopening, leading to layoffs, showroom closures, and CEO changes, highlighting the evolving fitness market dynamics.

Peloton taps Ford executive as new CEO to lead turnaround effort

Peloton has appointed Peter Stern as CEO to help reverse its financial decline amid ongoing challenges.

Peloton brings in Ford exec who helped create Apple Fitness+ to lead its turnaround effort

Peter Stern has been named CEO of Peloton to lead the company's turnaround efforts amid declining demand for its products.

Peloton announces $95 "used equipment activation fee"

Peloton's introduction of a $95 activation fee on used bikes aims to ensure quality and generate incremental revenue.

The Morning After: Peloton's grim post-pandemic reality

Peloton's pandemic success dwindled post-reopening, leading to layoffs, showroom closures, and CEO changes, highlighting the evolving fitness market dynamics.

Peloton taps Ford executive as new CEO to lead turnaround effort

Peloton has appointed Peter Stern as CEO to help reverse its financial decline amid ongoing challenges.
morepeloton

Buy, Sell or Hold: Planet Fitness, Peloton, Xponential Fitness, or Life Time

The pandemic has transformed the fitness market, creating new investment opportunities and challenges for various fitness-related stocks.

Independent gyms jump into gaps in UK high street amid shift to local living

Independent fitness centres are rapidly increasing on UK high streets, filling gaps left by traditional retail as demand for local alternatives grows.

Seven must-haves to succeed as a personal trainer - London Business News | Londonlovesbusiness.com

Success as a personal trainer requires careful planning, flexible working hours, accreditation, and a unique specialty to stand out in the fitness industry.

CycleBar has been Elevating Indoor Cycling with Immersive, Inclusive Workouts Since 2004 | Entrepreneur

Access to a growing market with premium indoor cycling studios.
#mental-health

How gamification is changing fitness

Adherence rates to fitness routines have been stable for the past 20 years, with 40-65% of gym-goers dropping out within the first 5-8 months.
Exercise can be 1.5 times more effective than traditional counseling or pharmaceutical intervention in improving mental health conditions.

Sweaty Betty's rebrand is exactly what I need from the fitness industry

Fitness industry often focuses on appearance, not mindset.
Sweaty Betty's rebrand emphasizes exercise for mental health and self-acceptance.

How gamification is changing fitness

Adherence rates to fitness routines have been stable for the past 20 years, with 40-65% of gym-goers dropping out within the first 5-8 months.
Exercise can be 1.5 times more effective than traditional counseling or pharmaceutical intervention in improving mental health conditions.

Sweaty Betty's rebrand is exactly what I need from the fitness industry

Fitness industry often focuses on appearance, not mindset.
Sweaty Betty's rebrand emphasizes exercise for mental health and self-acceptance.
moremental-health
#gymbox

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.
moregymbox

Gymbox outdoor ads challenge cliched January fitness marketing tropes

Gymbox's latest out-of-home campaign captures the less glamorous aspects of London life and promotes the idea of balance in everyday life.
The campaign features taglines based on member survey results, juxtaposing different aspects of London life with the workouts the gym offers.
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