"How do you feel? Dr. Best Uduh asked me. Lighter, I replied. That's the word! Everybody says that. We might as well write it on the wall. So concluded my trial session at Myo in New York's Flatiron District home to what must be the densest concentration of health studios in the country. The nine-block neighborhood is a proving ground for high-intensity group workouts and buzzy social wellness clubs, but Myo, a prehab center, fits in with the ensemble surprisingly well."
"An import from Toronto, with three locations now in Los Angeles, Myo's rise reflects a surge of investment and interest in some not-so-sexy sides of fitness: injury prevention, pain awareness and body imbalance. As Lincoln International's 2025 report on the fitness market stated: An increased focus on preventative health [and] performance longevity has expanded the industry's relevance far beyond traditional gym offerings. As a result, the fitness industry is not only growing, but evolving."
"The appetite for this sort of treatment makes sense. Older adults part of the silver tsunami are chasing mobility that lasts. Twenty- and thirty-somethings are taking up marathons and HYROX like never before. Even kids who specialize early in a single sport need protection from repetitive-use injuries. Most adults remain desk-bound for a third of the day, and everyone knows someone who's replaced a hip or a knee. Across the exercising generations, the goal remains the same: stay active without breaking down."
Myo is a prehab center emphasizing injury prevention, pain awareness and correction of body imbalance. The Flatiron location sits amid many high-intensity studios while offering preventative health and performance-longevity services. Demand spans older adults seeking durable mobility, younger endurance athletes, and children vulnerable to repetitive-use injuries. Sessions typically begin with assessments and targeted interventions designed to reduce injury risk and delay or prevent major procedures like joint replacements. The fitness market is increasingly valuing preventative services, drawing investment and expanding relevance beyond traditional gym offerings. Practices combine clinical evaluation with targeted exercises and education to improve functional longevity.
Read at www.insidehook.com
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