Mike Fantigrassi, Head of Product at the National Academy of Sports Medicine (NASM), discusses the organization's evolution towards a product-led growth model aimed at improving customer experience and efficiency. Founded in 1987, NASM offers certification programs for fitness professionals and recently shifted its focus due to a decision from Ascend Learning's leadership. By implementing structured product management training and embracing change management practices, NASM aims to benefit from enhanced output, delivery, and customer-centric strategies. Fantigrassi highlights the challenges faced during this transition and the organization's commitment to realizing its objectives.
Mike Fantigrassi emphasizes how, through systematic training and strategic leadership initiatives, NASM has successfully shifted to a product-led growth model that enhances customer-centricity.
Despite the lack of a specific trigger for change, leadership understood the necessity for a product-led approach to improve efficiency and create better offerings for their clients.
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