#customer-centricity

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Podcaster News
1 month ago
Marketing

Tech Solutions Veteran Charlie Smith Joins Frequency - Podcaster News

Charlie Smith joins Frequency as Technical Account Manager with a decade of experience in media workflow and ad monetization tools.
Frequency emphasizes customer-centric approach and enhancing client experience through new Technical Account Manager role. [ more ]
Forbes
1 month ago
Marketing

Council Post: Remembering The Fundamentals Of Marketing In A Digital Age

Marketers need to refocus on the core fundamentals of successful marketing, with a customer-centric approach.
A combination of the original four P's (product, price, place, promotion) with the additional three P's (process, physical evidence, people) caters best to consumers. [ more ]
TechRepublic
1 month ago
Marketing

7 CRM Best Practices for Businesses in 2024

CRM systems are essential for optimizing sales processes and improving customer relationships
A good CRM strategy involves understanding customer needs, continuous improvement, and fostering customer-centric culture [ more ]
LogRocket Blog
1 month ago
Marketing

An overview of effective customer acquisition - LogRocket Blog

Customer acquisition is essential for business survival amid fierce competition and digital proliferation.
Adapting acquisition strategies with data insights and customer-centricity is crucial for long-term success. [ more ]
MarTech
1 month ago
Marketing

Q&A with David Iscove: The MarTech Conference | MarTech

Customer-centricity requires a top-down commitment to recognizing and prioritizing customer influence.
Leveraging customer data effectively is crucial to being truly customer-centric. [ more ]
Entrepreneur
3 months ago
Marketing

7 Ways to Embed Customer-Centricity into Your Business's DNA | Entrepreneur

Reverse-engineer customer experience
Emotional connection analytics
Micro-tribe marketing [ more ]
Smashing Magazine
3 months ago
UX design

The Feature Trap: Why Feature Centricity Is Harming Your Product - Smashing Magazine

Most product teams think in terms of features, but the space between features can be just as crucial.
Customer centricity often involves asking customers what features they want and then building them into the product. [ more ]
Stephanie Walter - Senior UX Designer, Mobile Expert, Conference Speaker, Blog writer and Teacher.
3 years ago
UX design

My Selection of the Best Books on UX Research, UX Design, Mobile, Accessibility & more by Stephanie Walter

Debbie Levitt's book 'Customers Know You Suck' is a manual for improving customer centricity and selling UX research.
Erika Hall's 'Just Enough Research' is an introduction to user research methods.
Leah Buley's 'The User Experience Team of One' is a survival guide for researchers and designers. [ more ]
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