Adform announces a partnership with Airtory to enhance connected TV (CTV) ad engagement. This collaboration allows brands and agencies direct access to advanced CTV components via Adform's global DSP, streamlining the process of planning, activating, and optimizing impactful campaigns. As global CTV ad spend is projected to rise to £34bn ($46bn) in 2026, this partnership aims to unlock the power of engaging CTV experiences while ensuring measurement and control. Airtory's technology offers gamified and interactive ad formats for maximum engagement and brand recall.
With global CTV ad spend forecast to reach £34bn ($46bn) in 2026, advertisers are racing to unlock the channel's power for engaging experiences while maintaining transparent measurement and control.
Designed for performance across all CTV devices and platforms, Airtory's ad units include gamified, shoppable, and interactive formats that drive higher engagement, brand recall and action.
Creative production is simplified through an intuitive dashboard, featuring drag-and-drop tools, real-time previews, reusable layouts, and rich media elements, like carousels and interactive video.
CTV is evolving beyond passive viewing, and there's an opportunity to bridge the gap between creative and performance on the biggest screen in the home.
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