The IAB Internet Advertising Revenue Report 2024 reveals that digital advertising revenue has attained a record $259 billion, a 15% increase from the previous year. Notably, digital audio advertising growth is slowing, yet podcasting has experienced an impressive surge of 26% this year. The report also highlights consistent revenue growth across various advertising formats, with programmatic advertising continuing to expand rapidly. A detailed examination of five- and ten-year trends shows that while overall audio advertising growth is steady, podcasts are outpacing the rest of the sector.
The digital advertising industry reached new heights in 2024, with ad revenue climbing to $259 billion, a 15% year-over-year increase from 2023.
Podcast advertising experienced a healthy 26% surge in 2023-2024, just as two years previous before a desultory 2022-2023 nudge upward.
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