Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB ReportAI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.Brands are slower to adopt AI largely due to cost concerns.
IAB: AI adoption for campaigns lags amid data, transparency concernsOnly 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB ReportAI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.Brands are slower to adopt AI largely due to cost concerns.
IAB: AI adoption for campaigns lags amid data, transparency concernsOnly 30% of agencies, brands, and publishers have integrated AI across their media campaigns, with significant concerns about data quality and transparency.
AI adoption accelerating, but many fall behind: IAB report | MarTechAI is reshaping media and marketing, but its integration remains uneven, with brands lagging due to challenges in data quality and governance.
Digital Ads Set for Double-Digit Growth in CTV, SocialDigital advertising is poised for significant growth in 2025, with a forecasted increase of 7.3% despite economic challenges.