#iab-report tag

Marketing tech

U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Media industry

fromRAIN News

fromSearch Engine Roundtable

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.

The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.

Marketing tech

U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.

4 months ago

Marketing

Digital Ads Set for Double-Digit Growth in CTV, Social

Media industry

fromMarTech

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.

4 months ago

Marketing

Digital Ads Set for Double-Digit Growth in CTV, Social

more#digital-advertising

#media-campaigns

Artificial intelligence

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.

Brands are slower to adopt AI largely due to cost concerns.

fromMarketing Dive

Artificial intelligence

IAB: AI adoption for campaigns lags amid data, transparency concerns

Artificial intelligence

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.

Brands are slower to adopt AI largely due to cost concerns.

fromMarketing Dive