#iab-report

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fromSearch Engine Roundtable
3 months ago

U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Search advertising revenue increased by 15.9% in 2024, reaching $102 billion, demonstrating its dominance in the digital advertising market with 39.8% share.
Marketing tech
#digital-advertising
Media industry
fromRAIN News
3 months ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Media industry
fromMarTech
3 months ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
Media industry
fromRAIN News
3 months ago

"A return to strong growth" - IAB Internet Advertising Revenue Report

Digital advertising revenue reached $259 billion in 2024, showing significant year-over-year growth.
The podcasting sector is driving growth in digital audio advertising with a 26% revenue increase.
Media industry
fromMarTech
3 months ago

IAB report reveals digital ad growth and marketers ready for economic turmoil | MarTech

Digital advertising reached $258.6 billion in revenue in 2024, with a 14.9% year-over-year increase, showing resilience in a challenging economy.
more#digital-advertising
#ai-adoption
Marketing tech
fromMarTech
4 months ago

AI adoption accelerating, but many fall behind: IAB report | MarTech

AI is reshaping media and marketing, but its integration remains uneven, with brands lagging due to challenges in data quality and governance.
Marketing tech
fromMarTech
4 months ago

AI adoption accelerating, but many fall behind: IAB report | MarTech

AI is reshaping media and marketing, but its integration remains uneven, with brands lagging due to challenges in data quality and governance.
more#ai-adoption
Artificial intelligence
fromAdweek
4 months ago

Agencies and Publishers Have Been Quicker to Integrate AI Than Brands, Per IAB Report

AI's full integration into media campaigns is approaching, but significant gaps in adoption remain between companies.
Brands are slower to adopt AI largely due to cost concerns.
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