Adelaide Appoints Industry Veteran & Streaming Pioneer Peter Naylor to its Board of Advisors

"Peter has a remarkable track record of building advertising businesses that transform how media is valued and measured,"

"He's led some of the most influential platforms through major shifts in how the industry reaches and understands audiences, turning innovation into commercial value. His perspective will be invaluable as we continue to expand the reach and impact of attention measurement and activation."

"Adelaide is tackling one of the most important challenges in advertising: helping the industry understand not just how much media is delivered but the quality of that exposure,"

"That clarity is exactly what publishers and marketers need in a fragmented environment. I'm excited to support Adelaide's mission to make outcome-driven media quality measurement accessible across the ecosystem."

Peter Naylor joined Adelaide's board of advisors to support expansion of attention-based media quality measurement. Naylor brings more than two decades of experience building and scaling advertising businesses across streaming and digital media platforms. He served as VP of global advertising sales at Netflix, where he built the ad-supported business from the ground up, led a 400-person global sales organization, and drove hundreds of millions in revenue across 12 countries. Responsibilities included launching new ad formats, overseeing Upfronts, assembling a client council, and establishing partnerships with measurement firms including Nielsen and DoubleVerify. Adelaide is deepening integrations with streaming platforms and measurement partners, including a Nielsen integration unifying reach and attention measurement within Nielsen ONE's Outcomes Marketplace.

Read at Exchangewire