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1 week agoDigest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network
According to VP of Measurement, Addressability & Data Centre at IAB, Angelina Eng, "there are too many different ways to measure and define attention, which creates confusion and makes it hard to compare results or build trust. These guidelines are about bringing order to the chaos."
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