#attention-measurement

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#advertising

Can attention really drive campaign success? | MarTech

Attention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.
from Exchangewire
2 months ago

Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.com

Sonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.
from AdExchanger
2 months ago

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Advertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.
Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel.

Amplified Intelligence releases new channel and format-level attention benchmarks

Amplified Intelligence has launched new ad platform and format benchmarks in its media planning tool attentionPLAN®.
The benchmarks provide real human data from 600 million attention data points, allowing brands and agencies to make strategic advertising decisions.
from MarTech
1 week ago

Can attention really drive campaign success? | MarTech

Attention measurement is crucial for optimizing ad effectiveness, but it must be combined with data quality and context for comprehensive insights.

Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

Attention is a crucial factor influencing brand metrics and purchase behaviors.

Adnami Launches 'Sonar' to Simplify Attention Measurement in Digital Advertising - ExchangeWire.com

Sonar by Adnami revolutionizes attention measurement, making it simple and scalable for digital ads.

Why Standardization Is Wrong For Attention Metrics | AdExchanger

High viewability doesn't guarantee high quality; lower-viewability ads can perform better under certain conditions.

Snapchat & Lumen Research Release Global Rich Media Attention Measurement Solution

Advertisers can measure attention across Snapchat's advertising formats using Lumen Research's technology.
Lumen's attention metrics help advertisers measure the impact of Snapchat ads and attention across the funnel.

Amplified Intelligence releases new channel and format-level attention benchmarks

Amplified Intelligence has launched new ad platform and format benchmarks in its media planning tool attentionPLAN®.
The benchmarks provide real human data from 600 million attention data points, allowing brands and agencies to make strategic advertising decisions.
moreadvertising

Can't Afford Not To Pay Attention; The New Heavyweight Challenger | AdExchanger

Accreditation by MRC for attention measurement signifies a commitment to legitimacy, critical for new metrics in marketing.
#digital-marketing

Industry Review 2025: Time for Attention to Pay?

Attention measurement is becoming crucial in the digital marketing landscape.
Attention should evolve into a strategic focus, not just a metric.
The industry's future hinges on addressing consumer needs and preferences.

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.

Industry Review 2025: Time for Attention to Pay?

Attention measurement is becoming crucial in the digital marketing landscape.
Attention should evolve into a strategic focus, not just a metric.
The industry's future hinges on addressing consumer needs and preferences.

XPLN.AI Secures USD$8mn (6.1mn) to Change Advertising

The advertising industry is shifting from traditional metrics to measuring actual user attention to improve ROI.

Heineken & Playground xyz Partner to Find Optimal Attention & Drive Real World Outcomes

Optimal Attention framework helps Heineken's Cruzcampo campaign with early brand awareness boosts.
moredigital-marketing
#digital-advertising

Billups Launches Attention Measurement For Out-Of-Home | AdExchanger

Billups is introducing attention measurement for OOH advertising, targeting improved performance analytics across traditional and digital formats.

Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger

Attention measurement certification is essential for industry standardization and accountability.
The initiative will lead to draft accreditation guidelines by Q1 2025.

Billups Launches Attention Measurement For Out-Of-Home | AdExchanger

Billups is introducing attention measurement for OOH advertising, targeting improved performance analytics across traditional and digital formats.

Scoop: IAB And MRC To Collaborate On Attention Measurement Accreditation | AdExchanger

Attention measurement certification is essential for industry standardization and accountability.
The initiative will lead to draft accreditation guidelines by Q1 2025.
moredigital-advertising

Amplified Intelligence Launches New Self-Serve Measurement Tool

Agencies can optimize campaign effectiveness and ROI with self-service attention evaluation using the attentionPROVE® solution.
#amplified-intelligence

Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement

62% of viewers engage with TV ads
TV advertising increases likelihood to buy by 30%

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.
Blended analysis reveals the actual attention and impact on creative performance.

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.

Research by Amplified Intelligence, RED C, & TAM Ireland, Finds TV Delivers High Active Engagement

62% of viewers engage with TV ads
TV advertising increases likelihood to buy by 30%

Snap & OMD Partner with Amplified Intelligence to Make AR Attention Measurable

Accurate attention measurement with AR lenses on Snapchat.
Blended analysis reveals the actual attention and impact on creative performance.

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

Amplified Intelligence Adds Emotional Measurement Capabilities to its attentionTRACE Data Capture Tool

Amplified Intelligence adds emotional layer to attentionTRACE tool for ad measurement.
moreamplified-intelligence
#adelaide

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide partners with Inscape to enhance attention measurement capabilities for Connected TV (CTV)
Adelaide's AU metric predicts the probability of attention and subsequent impact on CTV placements

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide partners with Inscape to enhance attention measurement capabilities for Connected TV (CTV)
Adelaide's AU metric predicts the probability of attention and subsequent impact on CTV placements

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide partners with Inscape to enhance attention measurement capabilities for Connected TV (CTV)
Adelaide's AU metric predicts the probability of attention and subsequent impact on CTV placements

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide partners with Inscape to enhance attention measurement capabilities for Connected TV (CTV)
Adelaide's AU metric predicts the probability of attention and subsequent impact on CTV placements
moreadelaide

Adelaide Launches Partnership with Inscape to Drive Advanced Connected TV Attention Insights

Adelaide partners with Inscape to enhance attention measurement capabilities for Connected TV (CTV)
Adelaide's AU metric predicts the probability of attention and subsequent impact on CTV placements

New Pepsi Research Finds Brand Size Shapes How Passive & Active Attention Drives Outcomes

Short-term uplift is more difficult for larger brands to achieve in advertising.
Only 42% of eyes-on-brand moments during ads were actively viewed.

Amplified Intelligence releases new channel and format-level attention benchmarks

Amplified Intelligence has launched new ad platform and format benchmarks in its media planning tool attentionPLAN®.
The benchmarks provide real human data from 600 million attention data points, allowing brands and agencies to make strategic advertising decisions.

Amplified Intelligence releases new channel and format-level attention benchmarks

Amplified Intelligence has launched new ad platform and format benchmarks in its media planning tool attentionPLAN®.
The benchmarks provide real human data from 600 million attention data points, allowing brands and agencies to make strategic advertising decisions.

Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53%

Snapchat AR Lenses impact purchasing likelihood significantly, holding attention longer than other platforms.
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