#attention-measurement

[ follow ]
fromExchangewire
5 days ago

DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap

Snap's immersive, high-impact environment makes it an ideal platform to demonstrate how attention can drive better outcomes across social environments.
E-Commerce
fromSocial Media Today
1 week ago

This-Party Ad Measurement Partners Announce New Snap Attention Measurement

IAS's new attention measurement solution combines Lumen's eye-tracking insights with AI-powered media quality data to enhance engagement measurement for Snap ads.
Digital life
#iab
fromExchangewire
1 month ago
Podcast

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

fromExchangewire
1 month ago
Podcast

Digest: IAB and MRC Publish Draft Guidelines for Attention Measurement; Frasers Group Launches ELEVATE Retail Media Network

[ Load more ]