DoubleVerify Debuts First-of-Its-Kind Attention Measurement for Social, Launching with Snap
Snap's immersive, high-impact environment makes it an ideal platform to demonstrate how attention can drive better outcomes across social environments.
This-Party Ad Measurement Partners Announce New Snap Attention Measurement
IAS's new attention measurement solution combines Lumen's eye-tracking insights with AI-powered media quality data to enhance engagement measurement for Snap ads.
