"The streamer has introduced what it calls Arrival Ads, which will appear on the page where you select your profile. In an announcement geared toward advertisers, NBCUniversal calls the ads an opportunity for clients to get "high-impact visibility across nearly all daily active users." NBCUniversal's pitch uses language only a marketer could love. The ads are an "interactive brand moment," it says, "demonstrating how technology and world-class storytelling can fuel engagement, fandom, and full-funnel performance.""
"Translation: Here's another way for us to make money and for you to get your products in front of a captive audience. (And maybe annoy people enough that they'll upgrade to the ad-free tier.) An example shared with Marketing Dive shows a Capital One ad taking up around three-quarters of the login screen on the right-hand side. Profile photos for each account sit in a vertical list on the left, with a Settings cog in the top-right corner."
"NBC Universal also touted a new tool it calls "Contextual Targeting," which uses AI-powered monitoring to introduce the most relevant ads during live events. Plus, it will expand Pause Ads, an option that shows ads when people pause what they're watching. Peacock has struggled in 2025; it lost $217 million in the third quarter, according to the latest earnings report from parent company Comcast. It also reported no subscriber growth since the start of the year, with 41 million paying customers."
Peacock is introducing Arrival Ads that appear on the profile selection page, occupying a large portion of the login screen next to vertical profile photos. NBCUniversal markets the ads as an "interactive brand moment" with "high-impact visibility across nearly all daily active users." The service is adding AI-driven Contextual Targeting to place relevant ads during live events and expanding Pause Ads that display when viewers pause content. Ad-supported Peacock Premium costs $10.99 monthly or $109.99 yearly, while the ad-free tier costs $16.99 monthly or $169.99 yearly. Peacock reported a $217 million loss in Q3 2025 and no subscriber growth, with 41 million paying customers.
Read at PCMag UK
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